FREE Career Change Advice Direct to Your Inbox!
Our Exclusive Resources

Meet the Team
Join the Conversation

Our Books

Buy in Print | Buy e-Book

Career success is an “inside-out” process. If you dedicate yourself to a careful self-assessment before you launch your next job search, you will find yourself in an elite group of professionals who know what they want, know what they have to offer, and know where their careers are taking them.

Buy in Print | Buy e-Book

Your resume is the single most important marketing tool you have. This book covers the most important topics you will need to master in order to create a military to civilian career change resume that attracts attention and job offers. 


Buy e-Book

Self-Marketing for Military to Civilian Career Transitions looks at the new context of work with its universal entrepreneurial culture. Whether you own your own business or are part of a giant multi-national corporation, you can’t afford to think of yourself or your career in any other terms. 

Search the site
Jumpstart your career!

 The Jumpstart Session is designed to give you the feedback, advice, guidance and confidence that you need to succeed in your career transition.
To learn more, click here.

What's New

Military to civilian careers

Blog Categories & Tags

Entries in image and style (3)

Monday
Jul022012

Creating a Professional Image: It’s More than Dressing for Success

Your professional image is an essential part of your career search and your subsequent career. Even in an era of largely informal business settings - coffee shop meetings and video conferences - and informal business dress codes - “business casual” and casual Friday - a professional image is still expected.

Your professional image isn’t simply about how you look, however. When you exceed expectations and hit your deadlines, you build up your image. When you miss work, take phone calls during business meetings or gossip about fellow employees you tear it down. In other words, it’s the entire set of impressions that people in the workplace have of you, and it affects how well you will be treated, the responsibilities you will be entrusted with, and your chances for promotion.

Take Steps to Build a Positive Professional Image

Because your professional image is so important and is affected by so many of your actions, it’s worthwhile to know what you can do to create and maintain a great professional image. As you read through these suggestions, it’s helpful to think of the process of building your professional image as personal branding. You’re building your brand, and it’s an important investment in your career.

Click to read more ...

Wednesday
May162012

Top Myths about Personal Branding

When you hear the words personal branding, do you think, "That's for people who are into how they dress," or "That's for people who are into self-promotion?" Unfortunately, those are just two of the myths that people often believe about personal branding. As a result of these myths, the concept of personal branding has gotten a bit of a bad rap that it simply doesn't deserve. Let's put these Personal Brand Myths to rest once and for all and uncover what "YOU(TM)" - yes, the trademarked you - is really all about.

 

Myth #1: "Personal Branding is all about self-promotion."

This couldn't be further from the truth! Smart personal branding isn't about marketing yourself in an obvious or intrusive way. You can consciously but subtly communicate your personal brand through the five key activities you do every day: your Actions, Reactions, Look, Sound, and Thoughts.

Through these activities, you can exemplify and live your brand every single day without the need to blow your own horn. As a result, those around you will simply become more and more aware of the contribution you can make in the workplace, for example. Your boss, colleagues, and customers will begin to notice "YOU(TM)" more, and they will begin to count on you to deliver in the areas that you have defined for your personal brand.

Click to read more ...

Tuesday
Oct042011

Top Myths About Personal Branding - It's Not What You Think

When you hear the words personal branding, do you think, "That's for people who are into how they dress," or "That's for people who are into self-promotion?" Unfortunately, those are just two of the myths that people often believe about personal branding. As a result of these myths, the concept of personal branding has gotten a bit of a bad rap that it simply doesn't deserve. Let's put these Personal Brand Myths to rest once and for all and uncover what "YOU(TM)" - yes, the trademarked you - is really all about.

 

Myth #1: "Personal Branding is all about self-promotion."

This couldn't be further from the truth! Smart personal branding isn't about marketing yourself in an obvious or intrusive way. You can consciously but subtly communicate your personal brand through the five key activities you do every day: your Actions, Reactions, Look, Sound, and Thoughts.

Through these activities, you can exemplify and live your brand every single day without the need to blow your own horn. As a result, those around you will simply become more and more aware of the contribution you can make in the workplace, for example. Your boss, colleagues, and customers will begin to notice "YOU(TM)" more, and they will begin to count on you to deliver in the areas that you have defined for your personal brand.

Myth #2: "Personal Branding is all about how you look and dress."

Let's say you buy a car just because of how it looks. You then discover that, while it's beautiful on the outside, it gets lousy gas mileage and sends you repeatedly to the mechanic. That would certainly change how you feel about your beautiful new car, wouldn't it? The same is true of personal branding. A great "Look" might fool someone briefly but will only get you so far. If the individual underneath that Look can't deliver, it isn't going to fool anyone for long. True personal branding has much more depth than that.

Your Look is one element of your personal brand. After all, if you're trying to convey a personal brand of "impeccable accuracy," and you dress in a sloppy way, that Look clearly won't represent your personal brand well. On the other hand, if you dress impeccably but don't perform impeccably, that won't work either. So, your personal brand extends far beyond just your Look. It includes how you perform, who you are, what you can offer, and what makes you distinctive in the work place. In short, your personal brand is all about your uniqueness, your strengths, your talents, and what you want to be known for on the job. It's about so much more than a great power suit or a designer tie!

Myth #3: "Personal branding is all about me."

Some people believe that personal branding is self-centered and all about "me, me, me," but the truth is: Good, strategic personal branding starts first and foremost with your Audience. Who is your Audience? It's the person or people you most want to influence in your career, and your brand exists in their minds in the way they perceive, think, and feel about YOU(TM).

Let's illustrate this by thinking about corporate brands for a moment. In branding, perception is everything. You can have a great product, but if the public's (Audience's) perception of the brand is negative, there's no avoiding it: Your product will ultimately not be successful.

The same is true of personal branding. You should first determine your Audience's Needs and make sure you fill those Needs... just like a top-selling shampoo might fill a consumer's need for shiny, healthy hair. If you can fill your Audience's Needs, YOU(TM) will be the person called on again and again to get the job done ... and promotions, accolades, and raises are sure to follow.

Myth #4: "Creating a personal brand is being fake."

Once again, personal branding is often misjudged as something superficial. Yes, personal branding is about your Audience and how they perceive, think, and feel about YOU(TM). But that doesn't mean you focus on pleasing your Audience to the detriment of yourself. If your personal brand is a façade, you're going to be a very unhappy person.

Here's the truth: You must be authentic to be true to your personal brand. Yes, you must offer something of value to your Audience that fills their Needs. That's primary. But what you offer is based on who you are as an individual, not some character that you have created because you believe it's what your Audience wants. If the only way you can be happy in your job is to project a fake personal brand that has nothing to do with your personality, you definitely need to rethink your job and/or your career.

Myth #5: "I don't need - or even want - a Personal Brand."

Are you someone who thinks you don't need or even want a personal brand? If so, consider this: If your personal brand is the way your Audience perceives, thinks, and feels about you, then that perception of you is already out there. Indeed, you already have a personal brand - it exists in the mind of your Audience. So, everyone - including you - already has a personal brand. Simply by being yourself in the work place, you have created a brand without realizing it. Does this realization excite you.... or make you a bit nervous?

If you're not completely in charge of your personal brand, it is probably already out there, running amuck, creating an image that isn't exactly what you would like it to be. In fact, your current personal brand may be preventing you from reaching your full career potential. Only when you learn how to carefully define and communicate your desired personal brand can you take control of it and make it work for you. Only then can you make sure that the way your Audience perceives, thinks, and feels about YOU(TM) is the way you want it to be - advantageous to yourself. By focusing on true, strategic personal branding, you will have a roadmap to achieving your career goals. You can put more of your talents and strengths into your work and experience new excitement about what you do for a living. Personal branding can be one of the best investments you make in your future and in your career.

About the Author - Brenda Bence is an internationally-recognized branding expert, certified executive coach, professional speaker, and award-winning author of the How YOU™ Are Like Shampoo personal branding book series. As President of Brand Development Associates International, Ltd. Brenda now travels the world speaking, training, and coaching individuals and companies to greater success through corporate and personal brand development. See http://www.BrendaBence.com or http://www.BDA-Intl.com.

Related Posts Plugin for WordPress, Blogger...