Help Me Find a Job: What You Must Do to Land a Job in a Hyper-Competitive Market

Here it is in one sentence:
You have to know what it is that sets you apart from the competition - and you need to know how to convey that to the prospective employer. Many candidates fail to do this. And they pay the price.
What's your "unique selling proposition?"
What is it that makes what you have to offer different from, and more valuable than, what other candidates are bringing to the table? (Note: this is not a simple exercise. Don't get discouraged if it takes you a lot of thought and creativity to pinpoint the most effective way to position yourself as a candidate. In fact, you should expect that this will require some effort.)
To uncover your USP, put yourself in the hiring company's shoes and think about your candidacy from their point of view. The fact that you want the job or need the job or think the job is a great career move or really like the company - none of those are unique points, and none will get the company to buy what you're selling.