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Career success is an “inside-out” process. If you dedicate yourself to a careful self-assessment before you launch your next job search, you will find yourself in an elite group of professionals who know what they want, know what they have to offer, and know where their careers are taking them.

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Your resume is the single most important marketing tool you have. This book covers the most important topics you will need to master in order to create a military to civilian career change resume that attracts attention and job offers. 

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Self-Marketing for Military to Civilian Career Transitions looks at the new context of work with its universal entrepreneurial culture. Whether you own your own business or are part of a giant multi-national corporation, you can’t afford to think of yourself or your career in any other terms. 

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Help Me Find a Job: What You Must Do to Land a Job in a Hyper-Competitive Market

Here it is in one sentence:

You have to know what it is that sets you apart from the competition - and you need to know how to convey that to the prospective employer. Many candidates fail to do this. And they pay the price.

What's your "unique selling proposition?"

What is it that makes what you have to offer different from, and more valuable than, what other candidates are bringing to the table? (Note: this is not a simple exercise. Don't get discouraged if it takes you a lot of thought and creativity to pinpoint the most effective way to position yourself as a candidate. In fact, you should expect that this will require some effort.)

To uncover your USP, put yourself in the hiring company's shoes and think about your candidacy from their point of view. The fact that you want the job or need the job or think the job is a great career move or really like the company - none of those are unique points, and none will get the company to buy what you're selling.

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Self-Employed? 5 Key Business Resolutions for the New Year.

As the new year begins, you have the opportunity to set some business resolutions to complement the resolutions you might have set in your personal life. While you have a huge choice of resolutions you could set, the five highlighted in this article will assist you in creating a positive start to a healthier business for this year and beyond.

1) Resolve to work more fully in your areas of brilliance. It can be tempting to take all the business that comes in, and to try and make clients "fit" when they just don't seem to- but the problem is that each time you try and make something work, you may be moving farther away from your own areas of brilliance and unique talent. Sure, it's likely that you can do many things well- but what if you do fewer things brilliantly? Clients will pay more for brilliant results.

2) Resolve to select for your ideal clients. So much has been written about targeting your ideal client that I won't spend much time on that here. There is a key distinction between knowing your ideal client and actually selecting for your ideal client. The first step is to identify who your ideal clients are, and the second step is to take regular and consistent action to find and select them. This means that you focus on marketing specifically to them, and marketing as widely as you can to attract many of them.

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Veterans Job Search: How Do You Translate "Hero" to "Hardworking Civilian"?

As a veteran, you have spent time on the front lines, dodging bullets, disabling IED's, and planning strategy. Now, your service time is over and you are transitioning to the private sector. Like many, you enlisted young, and this may be the first time you are seeking a "real" job in the private sector. How do you take all your worldly experience and translate it into the skills employers are looking for?

In a 2010, SHRM (Society for Human Resources Management) poll of its members, it was found that 60 percent of respondents said translating military skills was the biggest hurdle to veterans in writing resumes, interviewing, and other job-hunt communications.Surveys have shown that many returning veterans face a unique challenge in translating their specialized skills, along with their respect for discipline and chain of command, into a civilian vocabulary, and a civilian job.

YOU know you have a lot to offer an employer, but, you are struggling to translate those MOS (Military Occupational Specialty) assignments into market desirable skills and actionable phrases to include in your resume. Additionally, many Veterans feel a stigma or in some cases, discrimination, toward hiring veterans.

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Veterans Portrait Project

This is a pretty neat story we've just uncovered on YouTube. Inspired by conversations with wounded veterans in the waiting room, retired USAF combat photojournalist Stacy Pearsall begins the Veterans Portrait Project at the Charleston VA Medical Center.


Jobs for Vets: Joining Forces to Provide Jobs for Military Families

Have you heard about the White House's Joining Forces initiative yet? The First Lady and Dr. Biden have met with military families, learned about their successes and challenges, and made it their priority to support them. Joining Forces is a comprehensive national initiative to mobilize all sectors of society to give our service members and their families the opportunities and support they have earned.

Joining Forces:

  • Brings attention to the unique needs and strength of America’s military families. 
  • Inspires, educates, and sparks action from all sectors of our society – citizens, communities, businesses, non-profits, faith based institutions, philanthropic organizations, and government - to ensure veterans and military families have the opportunities, resources, and support they have earned.
  • Showcases the skills, experience, and dedication of America’s veterans and military spouses to strengthen our nation’s communities.
  • Creates greater connections between the American public and the military.

In this ongoing effort, they’re highlighting issues that are of special importance to the military families they have met with across the country, including the areas of employment, education, and wellness.

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